Local Service Ads put you at the very top of search — above the portals, above the paid clutter — backed by Google's Screened badge, so you're the trusted name clients call first. You only pay when a real lead reaches out, you keep every dollar of your commission, and Greenhouse runs the whole thing: verification, bidding, budget, and disputing the junk before it ever hits your bill.
Set the sliders to your business. See what those same closed deals would cost through Google Local Services Ads instead — with the commission staying in your pocket.
"But Flex leads are warmer." True — Zillow pre-screens and live-transfers them, and they convert around 5%. But the fee is a percentage of every commission, so a warmer lead never lowers what each closed deal costs you. LSA's flat cost only gets cheaper as your close rate climbs.